Loom offers a free Starter plan with 5-minute recording limits and 25 total videos, while Business plans start at $18 per user per month for unlimited recording time and videos. Loom was acquired by Atlassian — pricing and roadmap are subject to change. Verified April 2026.

Loom specializes in screen and camera recording with instant shareable links and automatic transcriptions for direct client communication, while Opus Clip uses AI to transform long-form content into viral short clips across any video genre including vlogs, interviews, and presentations. Loom serves immediate communication needs, whereas Opus Clip focuses on content repurposing for social media marketing.

Loom excels at client property walkthroughs, explaining complex mortgage or contract processes, creating training videos for team members, and conducting virtual property presentations without scheduling live calls. Real estate agents use Loom when they need to communicate visually with clients or colleagues through quick, shareable video messages rather than lengthy email explanations.

Loom provides automatic transcriptions in over 50 languages for all recorded videos, making property explanations and client communications searchable and accessible. The transcription feature helps real estate agents create written records of verbal property descriptions and allows clients to reference specific details without rewatching entire videos.

Loom's free Starter plan limits recordings to 5 minutes each with a maximum of 25 total videos, requiring Business plans for unlimited recording time and video storage. This limitation affects real estate agents conducting detailed property walkthroughs or comprehensive client presentations that exceed the 5-minute threshold.